Lead generation for contractors
Your first 3 homeowner appointments are free.
Booked Formula puts qualified homeowners on your calendar. Your first three appointments are on us, then you only pay when one actually shows up. No retainers, no shared leads, done for you start to finish.
See if your area still has a spot
~30 secPick your trade to get started. Your first 3 appointments are free.
Built for every home-service trade
You don't have a lead problem. You have a consistency problem.
Referrals dry up. Angi and Thumbtack sell the same lead to five competitors. And most agencies bill a fat retainer whether the phone rings or not.
The old way
- Shared leads resold to every competitor in town
- $2,000–$5,000/mo retainers with no jobs promised
- Slow follow-up, so leads go cold before you call
- Feast-or-famine months you can't plan around
The Booked Formula way
- Exclusive appointments, booked for you and only you
- You pay per shown appointment. Nothing else.
- Every appointment qualified before it hits your calendar
- A pipeline you can plan your crew around
The Booked Formula Appointment System
A done-for-you system that turns a cold ad click into a homeowner on your calendar, before your competitor even returns the call.
Appointments in days, not months
Flip on a campaign and watch qualified homeowner appointments start landing within days. We test what resonates in your market, then put budget behind the ads that actually book jobs. You never touch the ad account.
A calendar that stays full
No more chasing cold leads. The moment a homeowner responds, our system texts and calls in about 100 seconds, so by the time anyone speaks to them, they're warm, interested, and ready to book a time.
You only pay per show
You're charged only when a qualified homeowner actually shows up to the appointment, never for no-shows. That means we only make money when you do, real skin in the game, not just a promise.
From first call to a full calendar in days
Step 1:
Strategy call
We start with a quick call to learn your market, your goals, and whether we're the right fit. No pitch, no pressure.
Step 2:
Fast launch
Once you're in, we build and launch your campaigns in about 72 hours, and first appointments usually start landing within days of going live.
Step 3:
Booked & shown
Qualified homeowners book on your calendar and show up. You run the jobs and close; we keep the pipeline full.
Why contractors switch to Booked Formula
Shared-lead sites and typical agencies were never built to put shown appointments on your calendar. We were.
| Booked Formula | Shared-lead sites (Angi, Thumbtack) |
Typical marketing agency |
|
|---|---|---|---|
| Exclusive to you, never resold | – | ||
| You pay only when they show up | |||
| No monthly retainer | – | ||
| Done for you: ads, follow-up & booking | – | ||
| Leads contacted in ~100 seconds | – | ||
| Cancel anytime, no lock-in | – |
See what a full calendar is worth to you
Every trade is different, so plug in your own numbers. This is an estimate, not a promise.
From shown appointments your team closes. You only pay for the ones that actually show up.
See If You Qualify →One price. You only pay for results.
No setup games. No retainer holding you hostage. You pay for shown appointments, real homeowners ready to talk.
- Everything done for you, start to finish
- Exclusive appointments, never shared
- AI follow-up & booking included
- No-shows aren't charged
Performance guarantee: no appointments, you don't pay.
Contractors who stopped chasing leads
"Booked 11 jobs my first month and cleared just under $40K. The appointments actually show up."
"I stopped chasing shared leads and lowballers. My calendar stays full and I only pay for people who show."
"They don't get paid unless I do. Finally an agency with real skin in the game."
Hear it straight from contractors
Real owners, real results, in their own words.
“Pipeline went from dry to packed. Best ROI we have ever had on lead gen.”
Apex Roofing
“Every appointment was a real homeowner ready to talk numbers.”
Summit Exteriors
“We are booked weeks out now. The leads just keep coming.”
Bright Sun Solar
“Best year we have ever had. My install crews stay slammed.”
AirPro Heating & Cooling
“Quality appointments, and I only pay when they actually show up.”
Sparkle Windows
“Cut my cost per job in half and doubled my close rate.”
HomeCraft Remodeling
This isn't for everyone
We take on a limited number of contractors per trade, per area, so we're honest about fit.
This is a fit if you…
- Run an established contracting business and can handle 10+ new appointments a month
- Have a team (or yourself) that can show up and close
- Want to be the only contractor we work with in your trade and area
- Are ready to grow and can service more work
This is NOT a fit if you…
- Can't take on more jobs right now
- Expect leads to close themselves with no follow-through
- Are shopping only on price, not on return
- Want a magic button with zero involvement on your end
Straight answers
A flat fee of $220–$250 per shown appointment, a real homeowner who books a time and shows up. No retainers, no long contracts, no setup fees.
You're not charged for no-shows. You only pay when the homeowner actually shows up. If someone flakes, it's credited.
Campaigns go live within 72 hours of onboarding. First appointments usually start landing within the first week or two.
Yes, 100% exclusive, never shared or resold like Angi or Thumbtack. We work with only one contractor per trade, per service area.
Roofing, painting, concrete, decks, fencing, remodeling, cleaning, windows and doors, and most other home-service trades.
Show up to the appointments and close the work. We handle the ads, the creative, the follow-up, and the booking.
Your first 3 homeowner appointments are on us.
Book your free strategy call today and we’ll line up your first three appointments free. No contracts, no obligation.
Book your free strategy call
What trade are you in?
We work with contractors across these home-service trades.
Great, you look like a fit. Pick a time that works:
Before you go…
We only take on a handful of contractors per area. It takes 30 seconds to see if yours is still open.
See If You Qualify →